These links can go to one (or a few) of your blog posts or landing pages you have for a particular offer you have. In these emails you should always provide your readers with useful information and include links to pages on your website where they can go to learn more.

It’s also a great way to stay in touch with your customers! Qualified visitors are the people who are the most likely to convert into leads, customers, or clients!Īnother great way to drive FREE traffic to your website is through sending out regular newsletters and promoting your offers through email. Nevertheless, the first step remains – you need to bring the RIGHT visitors to your website in the first place! Your goal when crafting your marketing strategy to increase website traffic should always revolve around driving more QUALIFIED visitors to your site. Some of these methods would include having multiple CTAs (Calls-to-Action) and lead capture forms in the right places, making navigation simple and natural, and providing the correct information that your visitors are looking for. There are A TON of ways to optimize your website for conversions.

If your website traffic is going up, but your conversion rates are going done, you are simply bringing the wrong visitors to your site. But it’s important to make sure that the increase in website traffic is followed with an increase in engagement. An increase in your website traffic will help you improve your search rankings, which will consequently generate even more traffic for your website.

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